Mystery shopping is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance1 with regulation, or to gather specific information about products and services.
神秘购物是市场调查公司和监管机构的外部调查工具,也可以由公司作为内部调查用,以衡量服务水平、是不是遵守规则,或作采集商品和服务的特定信息之用。
The mystery consumers specific identity and purpose is generally not known by the establishment being evaluated.
被评估的机构一般不知道神秘客户的特定身份和目的。